I’m about to step in it big time with this one. I’m primarily a writer of secondary-world epic fantasies, and here I am opening my mouth about urban fantasy. That’s just asking for a smackdown. But here goes.
Read this article at io9, in which Orbit Books’ Tim Holman (disclosure: my trilogy is coming out from Orbit, not that this has anything to do with anything in this case) notes the phenomenal growth of urban fantasy. To the point that it’s rapidly consuming the whole SF field.
Now, I read some urban fantasy. In fact I read both kinds of urban fantasy: the pre-Anita Blake kind (e.g., China Mieville, Neil Gaiman, the Paper Cities anthology) as well as the post-Blake (e.g., Jim Butcher, Marjorie Liu, and yes Laurell K. Hamilton). I even write a little in short story form, though my stuff veers closer to the pre type than the post. I’m aware of the differences between urban fantasy and paranormal romance, or at least to the degree that the issue has been decided (which is to say, not). So I’m not completely ignorant on the subject. Being here at the Magic District helps, actually, because my UF-inclined fellow Districtians’ books are all on the excellent end of the Urban Fantasy continuum, and I’m being exposed to more through their posts.
Despite all this, I had the same reaction as a number of io9 commenters to the news that UF was growing like the Blob: dismay. Because like them, I’ve seen a lot of stuff from the crap end of the UF continuum, and this phenomenal rate of growth probably means that more crap is forthcoming. It’s not nearly as bad as some people are making it out to be; a lot of the rage I see directed at urban fantasy has to do with the preponderance of girl cooties in it. The spec fic field has never been very welcoming towards that. But we still hit the Sturgeon’s Law problem: with so much urban fantasy out there, how am I ever going to be able to sift out the gold nuggets from the flood?
And what does this mean for me as a writer?
Don’t worry; I’m not dumb enough to change my writing in order to try and fit this trend. Think about it: by the time I finish Book 3, write another book, hopefully sell that, and then do the 2-year wait for publication, the trend might be over. But as a writer of primarily epic fantasies, does this trend mean I might have trouble selling my books in the future? After all, the last time there was a trend like this — I’ll cite the surge in psychosexual killer-based horror that happened in the Eighties — the rest of “traditional” speculative fiction suffered mightily. Many publishers, as I understand it from folks who were active at the time, were trying to capitalize on the slasher/splatter/supernatural killer film boom (think, “Nightmare on Elm Street”), so a whole slew of novels in the same vein came out around this time. They sold well, too… for awhile. Then the public got really, really tired of their similarity, and the books stopped selling. There was too much of the stuff out there, and too much of it was crap; the market got glutted, and subsequently contracted. Aside from Stephen King and a few notable others, there was a solid spate of years in which horror was functionally dead. (These days it’s rising from the dead, pun intended, largely on the strength of… wait for it… zombie fiction and vampires. And, of course, urban fantasy and paranormal romance.)
During that market contraction, writers in horror and related genres had trouble getting published. (Don’t take my word for it; here’s an interesting 1991 convo between some spec fic writers discussing the matter.) Even some science fiction and fantasy writers suffered — because publisher dollars were being heaped onto the horror pile. And later, when the pile caught fire (to mutilate a metaphor), publisher dollars became scarce as they fought to survive massive financial losses. It’s taken years — decades, literally — for genre and industry to recover.
Now, I’m no expert about the business end of publishing. Frankly I’m a babe in the woods as these things go. But it seems to me that if a trend caused this kind of implosion in one genre market, it could happen here in fantasyland too.
So what am I gonna do about it?
Well, like I said, I’m not going to suddenly start trying to write urban fantasy novels; that way lies danger, Will Robinson, danger! (Though I note with irony that there are substantial urban fantasy elements in Book 2 of the Inheritance Trilogy. Didn’t plan ’em, they just happened. Can’t talk about that without spoiling Book 1, though, so…) I’m also planning to diversify. My next project on the table is a YA novel, possibly a duology or trilogy. If I can establish myself in another genre — and YA SF really is different from adult SF in many ways — that might insulate me somewhat, should another market contraction hit. Also, since many of my fantasy novels contain core romantic elements, I’m hoping to get the attention of the romance industry. Now there’s a financial juggernaut; to paraphrase Carl Sagan, there’s billions and billions of dollars churning out of that engine. Only smart to try and build an audience there.
IMO, this is how writers have to think, nowadays. Yeah, we’re artists, and craft comes first. Still, I dunno about other artists, and I’m indulging in some wishful thinking here, but I want to reap the financial rewards of my art before I kick off, not after, thanks. At the very least, I’d like to continue paying rent and buying food. That means I need to understand how this business works.
So here we are. What do you guys think of the surge in urban fantasy? Is it a good thing? A bad thing? A good thing for now, bad for later? Bueller?