The second book in my Haven series, TWICE DEAD, was released last week. The writing for that particular book is done. The words are set in stone–okay, ink, but still, there is no more editing to be done. The book is out there for all the world to see. So, besides work on the sequel, what am I supposed to do now?
Tell people about it, of course! But how?
I’ve been guest blogging and holding contests to celebrate the release and get the word out. Blog tours, signings, and convention appearances all give writers an opportunity to not only interact with our very awesome readers, they also (hopefully) expose our work to potential new readers. Giveaways are fun, though not always easy to come up with. The hope with a giveaway is to get people excited about the book, but there are a lot of mixed opinions among authors about what is good to give away. In the picture here, you can see a Twice Dead notebook and mug I recently offered on my blog.
At signings and conventions, I keep hundreds of bookmarks on hand to give out and to leave in places where they might be picked up. The bookmarks tend to be well received; I’ve even had readers ask for them because they can’t see me in person. I do wonder if they are useful promotional material though. Personally, I love bookmarks and have picked up books by author’s whose bookmarks I’ve snagged at conventions. But then, I’m a big dork and if I know I have the bookmark, I typically search it out to use in that book because well, that seems to make it even more special. (See, dork. ^_^)
The thing about getting the word out is that I’m not sure how people find their books these days. Observing my own book buying habits can’t be considered standard anymore as I now know many of the writers I read. I talk to them on the SFWA forums or RWA loops, I sit on panels with them at conventions, I share an agent with them, or I blog/guest blog with them. That changes things. I’m not exactly the typical reader anymore.
So, here is my question for everyone out there. How do you find new books/authors? Do you peruse the shelves at brick and mortar stores looking for covers/titles/blurbs that catch you? Do you use the ‘recommended for you’ or ‘customers also liked’ suggestions in online stores? Do you read reviews? Go on friends’ recommendations? Run across authors on blogs or at conventions and take a deeper look into their books if you’re interested in what they say? Something else entirely? What do you think is the best way for an author to get the word out about their books?
I hope everyone is having a great Thursday!